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In 2020, athletes faced unique challenges,but even in the midst of adversity, the runners' pace did not slow down.Instead, running became a means of healing and self-exploration for athletes.To inspire more running enthusiasts to fearlessly take on challenges in thecold weather, Nike invited elite long-distance runners Hsieh Chien-Ho and HuangXiang-Wei, running-loving artists Kai Hsiu and Lulu, as well as NRC pacersCheng Yan-ling and Chen Hsin-liang, to embody the spirit of "YOU CAN'T STOP TAIPEI."Through a series of visuals, they showcased Taipei's running attitude.
2020年，給每一位運動員帶來了不一樣的挑戰，但即使經歷嚴峻考驗，跑者的步伐並不會因此停下，反而成為運動員們療癒與自我探索的方式。為激勵更多熱愛跑步的人在冷冽的天氣中無懼挑戰，Nike邀請長跑菁英運動員謝千鶴與黃祥維、熱愛跑步的藝人修杰楷與Lulu黃路梓茵、以及NRC配速員程彥綾與陳信良共同詮釋「YOU CAN’T STOP TAIPEI」精神，透過一系列視覺展現屬於台北的跑步態度。
CONTACT
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E-MAIL / studiob2basics@gmail.com
MOBILE / +886 930786677
Studio Back to Basics is a creative studio based in Taipei, who over 10 years has established a strong reputation for delivering thoughtful design solutions and on-point content for industry-leading brands, including adidas, asics, BMW, Disney+, Mizuno, New Balance, Nike, Puma, Reebok, Samsung, Timberland, and more.
We love taking on new and exciting opportunities of any kind. Always generating fresh, original and innovative, often disruptive, ideas.
WHAT WE DO?
Everything starts with the basic.
We’re here to do the best work of our lives with inspiring clients. Whether it’s graphic design, photography, film production, typography design or animation – as long as it challenges us – we are interested.
SERVICES
—Brand Design:
Brand Identity, Logo, Typography, Photo Direction, Digital Design, Print Design, Packaging Design, Retail Design and Art Installations.
—Visual Art:
Key Visuals, Photography, Videography, Illustration, Animation, and immersive visual solutions for brands, stores, offices, exhibitions, events, and more.
—Campaign:
Campaign Production, Creative Direction, Art Direction, and Content Creation.
