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In the summer of 2018, Nike introduced thebrand declaration of "不客氣了,"inspiring everyone to break free from constraints and embrace the "noexcuses" attitude of "Just Do It" when they step onto the field.As Taiwan's representative athletes embarked on international competitions,Nike further released the main visual of "不客氣了" and organized a series of online and offline activities tomotivate everyone to break free from all limitations and frameworks,collectively embodying the "不客氣了" spirit of "Just Do It."
2018年夏天，Nike發表「不客氣了」品牌宣言，激勵所有人拋開框架，展現上了場就不客氣了的Just Do It態度，隨著台灣代表運動員出征國際賽事，Nike 更進一步發佈「不客氣了」主視覺，並透過一系列線上、線下活動，激勵所有人拋開一切拘束和框架，一起展現「不客氣了」的Just Do It精神。
Art Director: Yu-Chou Pan
KV Photographer: Blackie Kao
Designer: Peter Cheng, h c l aka elf-19
Animation: NAXS corp.
Producer: Lukas Wang
Production Crew: Fei Wang, 58kg
Stylist: Lig Lin
Hair & Makeup: Wanda Chaing
CONTACT
Hey. Feel free to drop a line anytime.
E-MAIL / studiob2basics@gmail.com
MOBILE / +886 930786677
Studio Back to Basics is a creative studio based in Taipei, who over 10 years has established a strong reputation for delivering thoughtful design solutions and on-point content for industry-leading brands, including adidas, asics, BMW, Disney+, Mizuno, New Balance, Nike, Puma, Reebok, Samsung, Timberland, and more.
We love taking on new and exciting opportunities of any kind. Always generating fresh, original and innovative, often disruptive, ideas.
WHAT WE DO?
Everything starts with the basic.
We’re here to do the best work of our lives with inspiring clients. Whether it’s graphic design, photography, film production, typography design or animation – as long as it challenges us – we are interested.
SERVICES
—Brand Design:
Brand Identity, Logo, Typography, Photo Direction, Digital Design, Print Design, Packaging Design, Retail Design and Art Installations.
—Visual Art:
Key Visuals, Photography, Videography, Illustration, Animation, and immersive visual solutions for brands, stores, offices, exhibitions, events, and more.
—Campaign:
Campaign Production, Creative Direction, Art Direction, and Content Creation.
